And i
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n the elimination rate of a variety of marketing channels is more
fierce than ever. However, in children’s wear market, although there is
competition, but relatively little more than The reality is that so far
the children’s clothing market has not formed such as men, women, casual
wear, sportswear, as leader of the national brand or
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brands, brand concentration is not high. Is the case, then those who
have seen more and more opportunities, especially those with the shoes
and fashion of the associated enterprises. 10 鏈10 evening, a colorful
children’s wear show in Fujian Dragon Group Headquarters staged in
Europe and America, sounded the clarion call of their brands into the
domestic Figure formal children’s wear market of the horn
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. Chen Zhongshi, chairman of the group, said companies will improve the
product category structure, speed up the terminal building, for a
comprehensive leader in 2011. famous brand children’s clothing to send
Crane Timor, officially signed with Li Ning, the launching of a
children’s clothing brand Li Ning LiNingkids. In fact, seven wolves,
Anta, 361 掳, and many other well-known shoes and apparel brand in the
adult e-commerce matures, also adult men and women was won by the B2C
company will reach extends to children’s clothing area. The two most
popular apparel B2C companies where customers are Eslite and McCaw to
start a children’s clothing business, Lin, price and fashion is still a
magic weapon for them to lose ground. In addition, Looking at China’s
gold rush fever children all living creatures, but also flash the figure
of international brands, such as BabyDior, DGbaby, ARMANIJunior and so
on. The most popular Adidas and Nike are also two major world sports
brand, with a great brand and excellent marketing strategy, which
started only two or three years of children’s shoes project has quickly
occupied the commanding heights of the market . channel construction
different Kids series at the headquarters of Nike design, development.
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